Short answer: choose the most accurate primary category, define your real service area, complete every relevant field, add current work, earn honest reviews, and connect the profile to a page that clearly confirms the same service and location.
Get the core setup right
Use your real business name—without adding keywords that are not part of it. Choose the closest primary category and only add secondary categories that reflect services you actively sell. If clients do not visit a staffed studio during stated hours, configure the business as a service-area business and hide the address.
- Accurate name, phone, website, and hours
- A specific primary photography category
- Real service areas rather than an entire state
- A plain-language business description
- Individual services with helpful descriptions
Show current, representative work
Add a recognizable logo, a strong cover image, and a balanced selection of recent work. Include behind-the-scenes images when they help a client understand the experience. Avoid uploading dozens of near-identical photographs at once.
Your profile gallery and website should tell the same story. If the profile promises newborn photography but the linked site only shows events, the mismatch weakens trust.
Build a repeatable review habit
Ask shortly after delivering the gallery, while the experience is fresh. Make the request personal and link directly to the review flow. Never offer a reward for a positive review or tell clients what rating to leave.
Reply to reviews naturally. Mention useful context only when it belongs in the response; do not turn every reply into a list of keywords.
Connect the profile to the right website page
Most photographers should link to the homepage or the strongest location-specific service page. That page should confirm the business name, service, location, work examples, and contact path visible on the profile.
Add campaign parameters to the website link if you use analytics, so you can separate profile visits from ordinary search traffic.
Use a small monthly routine
- Check hours, messages, and contact details
- Add a few strong recent photographs
- Request reviews from completed clients
- Answer every legitimate new review
- Review calls, clicks, and qualified inquiries
A complete profile will not replace a useful website. The two work together: the profile earns visibility and initial trust; the site provides the depth clients need before reaching out.
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